Obesity requires a call to harms

WHEN doctors are now counselling their patients to give up smoking, compared to 40 years ago, they can be sure their patients won’t go out of the surgery to face a barrage of up to 14 tobacco TV ads per hour, billboards, prominent sportsmen encouraging them to continue the habit or retailers running price wars to make their addiction cheaper and cheaper. And we have seen rates drop from 75% in men in the 1950s to 16% now.

Unfortunately, the same can’t be said for doctors counselling patients and their families about harmful drinking or counselling on dietary behaviour for obese or overweight patients. 

Every bit of encouragement and advice, and every attempt to reinforce the personal responsibility of patients, is being constantly undone and undermined by the saturation advertising, promotions and sponsorship of the alcohol and junk food and drink manufacturers and retailers.

Their children look up to the kings of Australian sports