The reality TV effect
The multi-award-winning broadcaster was worried about the balance between audience ratings and a responsible message about weight loss.
“When I started off doing it, I was very sceptical and spent a lot of time negotiating whether or not I should do it,” Dr Swan says.
“We said we would cover as much evidence-based information as possible. There are very few opportunities to reach out to a broader audience than the ABC with evidence-based and informed messaging.”