Survival of the fittest ideas

Richard Dawkins, that rather humourless fellow with some brilliant ideas, came up with the concept of memes: ideas that spread from person to person in a ‘survival of the fittest’ fashion. His concept itself has become a meme: social media is rife with internet memes — phrases or pictures repeated with endless slight variations — despite most propagators having no idea Dawkins invented the word.

I pinch ideas all the time from other GPs. For 13 years, clever docs sent in their handy hints to MO and I’d publish the best of them in GP Tips, then

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