Insurer-backed site will publish specialist fees

SPECIALISTS' fees will be published for all to see on a new doctor-rating website that wants to be the TripAdvisor of Australian health care.

Whitecoat.com.au is far from the first ratings site, but will benefit from the deep pockets and industry clout of its backers, the private health insurers NIB, HBF and Bupa.

The idea is to publish prices and customer reviews and provide a booking platform. There is also the possibility of publishing limited performance data down the track.

But its success will hinge on the willingness of doctors to sign up and

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