Why human psychology has evolved to make you a bad investor
From birth, we have been bombarded with too much information to be processed, sorted and stored, let alone recalled at the precise moment required. To help us survive, the brain simplifies and categorises information using pattern recognition.
This helps us to navigate our day-to-day lives by automatically performing certain actions. But in today’s complex world, these shortcuts trip us up more often than we realise.
There are more than 188 known cognitive biases, and at least 18 of them have a huge impact on how we make decisions in every area of our