Formula promotion continues to flout voluntary code

A review of print advertising trends to health professionals (Medical Journal of Australia) and to consumers (Australian Women’s Weekly) shows infant formula ads actually peaked prior to the introduction in 1981 of a World Health Organization code designed to curb them.

However, food corporations have since boosted ads for toddler formulas and baby food and used branding tactics which undermine the voluntary code. Ads targeting doctors have declined while consumer promotion has increased, the authors noted.