GPs put high value on MO content: research

The research shows that 77.1% of GPs who received the Medical Observer print edition within the survey period had read it within the previous week.

The research is conducted annually by the MPA to assess readership of the five Australian medical publications targeting GPs including Medical Observer, the MJA, Medicine Today, AFP and Australian Doctor.

While the research is limited to measuring the readership of print titles during a three-month period, Medical Observer’s digital offerings — daily e-newsletter, archive-rich wesbsite, iPhone medical

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