Speaking the language of the heart – and men

WHILE progress has clearly been made in reducing rates of heart disease in this country, figures for male health remain poorer than those for women, and public health messages seem to have less impact on blokes.

Anyone who has not been living under a rock for 40 years knows that smoking, being overweight and not exercising are bad for your heart. 

There is no shortage of information out there and no shortage of ‘programs’, either.

To paraphrase an old proverb, the question is not so much about how to lead a man to water but how to make him drink.

The solution is not going to be more hectoring from po-faced academics or more government advertising campaigns. If these were the solution, we would not have a problem. 

Here is an analogy. To get through to someone who speaks only Greek will not happen by yelling at them in French. To get through to people, you have to speak in their language.

You have

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